@Daniel, thank you for running with this and providing a very comprehensive answer.

Xara Cloud is Xara's refocus away from individual designers, graphic artists, artists and developers to an integrated platform for corporate copy (web, PDF, social, business persona, email, ...).

My one addition is that Xara and Magix are and were separate companies but in reality under 150 feet apart in offices in Berlin.
You have to follow company news to delve into the separation reasons and the issues Magix is now enduring.

I may make this Thread Sticky but for now it is being tagged as a 'nugget'

Acorn