August 2015 Video Tutorial -- Typesetting With Xara

[Gare]

Here's a little something in the typographical nature that might help you on your next logo assignment:

A lot of examples of good logos involve typing a product or company name, and then altering one or two characters to emphasize the type of product or other quality. Example? Below: "Manly Cologne", a fictitious men's hygiene product, has a visually opportunity to put the symbol for Mars (the male symbol in biology) in place of the first or second "o" in "Cologne".

But you might not want to convert the text to editable shapes, given that clients always want revisions.

1. Type your logo. Highlight the character you want to alter.

2. With the character selected (using the Text tool), choose the Transparency tool, and then drag the slider all the way to the right, making only the "O" invisible.

3. Create the replacement character or graphic, and then put it into position to create a custom logo.

Simple and perhaps obvious.





Perhaps not :)

My Best,

Gary